"Caribou Coffee Co. is preparing to install a 64-foot-tall Pinterest board that will stretch to the fifth floor of Mall of America.
Why, you might ask? The company’s launching its Real Inspiration coffee blend, which was developed using feedback from Pinterest users.
The board, spokeswoman Megan Fraboni said, will hang from the ceiling in the mega mall’s rotunda. It’s made of vinyl that is sturdy like a wall, but will have cutouts with TV screens.
The board will go up on Feb. 3 and be on display until Feb. 13.
The new coffee blend is a light roast and marketed as “sweet and thought provoking.” It will be rolling into grocery stores and coffee shops at the end of January.” (via Minneapolis St. Paul Business Journal)